What the formats actually are
These formats operate at different points in the shopping experience. Eligibility and available modules must be checked for the account and marketplace.
Gallery images
Images on a product detail page: the main product image and supporting views.
Infographics
Visual explanations of features, dimensions, use or product differences.
Lifestyle content
The actual product shown in a realistic setting or use case, at a credible scale.
A+ Content
Enhanced product and brand modules on eligible product detail pages.
Amazon Store
A brand storefront within Amazon that organizes product discovery beyond one listing.
Give each format a clear job
A shopper should gain useful information from each image or module, rather than see the same claim repeated.
Main image → recognition
Make the product and included quantity clear while meeting applicable image requirements.
Gallery → buying questions
Show details a customer needs to assess the offer.
Infographic → explanation
Make measurements, use steps or differences easy to understand.
Lifestyle → context
Demonstrate use without inventing product performance or accessories.
A+ → deeper education
Organize supporting detail and comparisons where permitted.
Storefront → navigation
Help shoppers explore related products and the brand range.
Creative hierarchy
Plan a coherent information hierarchy across the full set. Shoppers may enter at different points or skip sections; mobile display can change what they see first.
- 01Main image
- 02Gallery
- 03A+ Content
- 04Storefront
Review for mobile
Check image crops, text size, information order and module stacking. An infographic that is legible on a design canvas may be unreadable on a phone. Review the surrounding offer and the published page, not just individual exports.
The AM Services creative process
Start from the real product and approved source assets. Publication happens only within the agreed access, scope and approval process.
- 01Brief
- 02Source assets
- 03Information hierarchy
- 04Design
- 05Product-accuracy review
- 06Client approval
- 07Upload / publication
Product fidelity comes first
Keep proportions, packaging, dimensions, included accessories, colors and materials faithful to the actual product. Use substantiated claims and approved brand assets. Missing information must be resolved with the client; it is not a reason to invent a feature.
Plan the content before producing the assets
Define what each gallery image, infographic, A+ module and storefront section needs to explain before producing the assets.
Gallery structure
Product recognition → detail view → size / quantity → use context → buying questions.
Infographic structure
One question → accurate measurement or feature → short explanation → supporting product view.
A+ module structure
Product purpose → how it works → specifications → permitted comparison or brand context.
Storefront structure
Brand introduction → category navigation → product selection → supporting education.
